The start-up company Shopopop, specialized in collaborative home deliveries, has just signed a partnership with one of France's retail giants in order to develop the home-delivery services of grocery products.
Leclerc customers can now have their groceries delivered at home by other members of the community, also called Shoppers.
For now, only six stores will serve as pilots for this project. The outcome of the experiment will decide if this method of delivery should be extended to all the Leclerc stores. Aside from this project, Shopopop collaborates with approximately 40 Leclerc stores throughout France.
Source: ecommercemag.fr
