The agricultural sector is increasingly showing signs of being in a revolutionary period in multiple areas, from technology to variety development. One of the areas where interest is growing is in offsetting the carbon footprint, and that is where Cool Earth Coin (CEC) comes in. CEC is a system that monetizes the carbon dioxide captured in the crops and transforms it into an asset for the consumer.
"As futuristic as it may sound, Cool Earth Coin (CEC) will offset the carbon footprint and be freely tradable in 2026. The carbon credit market, valued at €12 billion in 2023, is already a key driver in the transition to a low-emission economy," says Silvia Santisteban, communications director at Cool Fruit Company.
© Cool & Co
This system is based "on the production of fruit under regenerative agricultural practices that help in the capture and fixation of CO₂ in the soil. Each CEC represents 50 kg of CO₂ removed from the atmosphere; a measurable and certifiable environmental value," says the executive.
For every purchase of fruit grown under this model, "the customer receives a CEC, so they are acquiring an asset that represents their direct contribution to offsetting emissions. This opens up new business opportunities and allows a differentiated brand positioning for the entire value chain," she says.
According to Santisteban, the CEC will become integrated in the markets "through a progressive plan that will reinforce its solidity and attractiveness as a climate asset. The model is revolutionary not only because it connects food consumption with the carbon market, but also because it creates a new incentive for consumer loyalty and value.
© Cool & Co
In this first phase (October-December 2025), Satisteban says that "CECs will be available only in a controlled environment to a small group of strategic investors, thus allowing the model's validation and the establishment of a value benchmark. From January 2026, the CECs will be freely traded on the market, consolidating themselves as an innovative instrument that combines sustainable investment, consumer loyalty, and verifiable climate action".
© Cool & Co
Furthermore, "we have joined the Trinity Natural Capital Pro Council, a leading organization seeking the release of the $15 trillion in global investment needed for the sector's transformation. This gives us the scientific framework and credibility to demonstrate the real value of our regenerative practices to investors, lenders, and the wider marketplace," she says.
Cool & Co is an international agribusiness group specializing in the production and marketing of high-quality fruit under regenerative farming practices. "For us, carbon neutrality and consumer health are fundamental. That explains the integration of advanced technology and sustainable methods for soil regeneration or carbon capture, so that we can offer products with added environmental value," says Satisteban.
Currently, Cool & Co. is the largest kiwi and chestnut operator in the Iberian Peninsula and the only certified carbon-neutral berry operator in Europe. The group's consolidated turnover exceeds €80 M.
For more information:
Silvia Santisteban
Cool & Co
Tel.: +34 671 086 885
www.coolfruitcompany.com
www.coolfarms.com
[email protected]
