CMI Orchards has launched CMI SOARS: Sustainable Orchards and Regenerative Solutions, an impact-oriented program designed to advance sustainability and regenerative agriculture across the tree fruit industry.
"At our company, sustainability isn't an add-on, it's at the core of how we grow, operate, and collaborate," said Bob Mast, president of CMI Orchards. "It represents our commitment to measurable change, ensuring our orchards, partners, and communities can thrive for generations to come."
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The company will share more about the projects developed under SOARS, highlighting the ways regenerative practices are improving orchard health and more.
The program includes a comprehensive greenhouse gas inventory and annual sustainability report, the development and implementation of regenerative products and solutions, and transparent storytelling to empower both retailers and consumers with information about the company's environmental efforts. The program also emphasizes continuous innovation to address the evolving needs of the fresh produce industry.
In the months ahead, the company will begin sharing the projects developed under SOARS, highlighting the ways regenerative practices are improving orchard health, boosting yields, and delivering nutrient-rich fruit to market, alongside an aggressive action plan with sustainable goals and emission-reduction targets.
For retail partners, SOARS creates direct business value while supporting global sustainability goals. By sourcing regeneratively grown fruit, retailers can strengthen their supply chains through verified carbon credit inset purchases, reduce emissions throughout distribution networks, and engage environmentally conscious consumers with a compelling narrative.
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Mast says with SOARS, it is opening clear retail pathways for regeneratively grown products.
"Transparency is critical. We know 'regenerative' can mean many things to many people, which is why we're committed to sharing real data and clear goals that reflect the scope and depth of the work underway," said Rochelle Bohm, vice president of marketing at CMI Orchards. "By working together with our retail partners, we can align with their own sustainability goals while delivering a story that resonates with today's shoppers. One exciting thing we'll share soon is results of our extensive nutrient testing comparing traditionally grown fruit to those produced in our regeneratively enriched orchards. We know that environmental health is a tougher sell compared to human health – and we're confident we'll be able to share some highly marketable developments in this space very soon."
"With SOARS, we're opening clear retail pathways for regeneratively grown products," Mast added. "We're not just growing fruit, we're sharing the full story of how it's grown, how it helps the planet, and why it matters. That's where true change happens."
To further support transparency and education, CMI Orchards has launched a dedicated landing page for the SOARS initiative. The site offers resources, updates, and insights into its regenerative projects and sustainability commitments.
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For more information:
Kaci Komstadius
CMI Orchards, LLC
Tel: (509) 888-0536
[email protected]
www.cmiorchards.com
www.cmisoars.com
