The Portuguese agricultural group Vale da Rosa, one of Europe's leading seedless grape producers and Portugal's leading table grape brand, has taken a decisive step towards its relaunch following creditors' approval of its recovery plan. The revitalisation process has the firm backing of the Spanish companies Iberian Premium Fruits and SanLucar, which have committed to the future of the group with an initial investment of more than 3.5 million euros and a strategic growth plan that secures and strengthens the company's future.
This strategic alliance allowed Vale da Rosa to secure its 2025 agricultural campaign and strengthen its position in the market, maintaining more than 200 direct jobs in the Alentejo. The approved plan includes a financial restructuring that allows the group to focus on operational excellence and innovation in cultivating table grapes.
In addition, this alliance guarantees the company's stability and will allow technological improvements, commercial expansion, and greater efficiency in production processes. It will also guarantee Vale da Rosa the possibility of having a quality product 12 months a year.
"In this new stage, Vale da Rosa is reinforced with strategic partners committed to the quality, sustainability, and development of agriculture in Portugal. We are ready to grow while maintaining the spirit of the company, brand, and customer service," stated António Garcia, Director of Vale da Rosa.
The strong support of Iberian Premium Fruits and SanLucar reinforces Iberian cooperation in the agri-food sector, strengthening sustainable and competitive supply chains at the European level.
For more information:
Vale da Rosa
www.valedarosa.com