California's cherry season should be winding down towards the end of this week while Washington's season has started in a slow way. "We will pack our first cherries this weekend and should be going full board by June 15 or 16," says Chuck Sinks, President of Sales with Honeybear. "The timing is very good as Washington starts up when California ends. There is very little overlap between the two regions, but there's also no gap in the stores."
If Mother Nature continues to cooperate, the state of Washington is expecting a large cherry crop this season. "There will be plenty of promotable cherry volume available for the 4th of July holiday and beyond," commented Sinks. In addition to a large volume, the state is also anticipating strong quality and great sizing. "There should be more than sufficient 10.5-row cherries and larger available. However, we will also be able to accommodate 11-row customers," Sinks said.
© Honeybear Marketing
Balancing supply and demand
The company is confident that demand will be strong from the domestic market as well as export markets. "Balancing supply and demand will be crucial this season. Pricing needs to be attractive enough to keep the cherries moving at retail level and at the same time, we need to keep the grower in business."
Honeybear is very excited for the upcoming season as it will be doubling its volume of Washington cherries this year. "With increased volume and high-quality fruit, we can't wait to ramp up." The season will go full speed until it winds down at the end of July. "We're hoping to get into the first or second week of August, weather dependent."
© Honeybear Marketing
For more information:
Chuck Sinks
Honeybear Marketing
Tel: 913-485-0366
[email protected]
www.honeybearmarketing.com
