The 2025-26 blueberry season is shaping up to be one of the most intense and complex seasons to date, with export forecasts of more than 400,000 tons. Luis Miguel Vegas, manager of Proarándanos, has warned of the great challenges the sector will face this year.
In terms of logistics, the plan is to move more than 20,000 tons of fresh blueberries a week, which will make maximum demands on the whole chain, from harvesting and packing to transport and the ports. Last season's experience, with congestion at the port of Callao and a lack of trucks and drivers, should serve as a warning. During December, logistics demand intensifies due to the overlap with the grape season, increasing the pressure on the infrastructure.
To address these difficulties, the sector should improve planning, diversify ports of departure, incorporate new shipping modalities, secure key logistical resources, and strengthen coordination between the public and private sectors.
On the commercial side, reinforcing promotions during the peak of arrivals in November will be crucial for retail chains to boost consumption and maintain market dynamism. Promotions will be essential to move the projected volume.
The recent imposition of tariffs in the United States, the main destination for blueberries, complicates the scenario by slowing down demand just when it needs to accelerate. This challenge will test the sector's ability to promote blueberry consumption.
According to Luis Miguel Vegas, all actors in the chain -producers, exporters, logistics operators, importers, retail chains, and authorities- will have to work together to overcome these challenges.
Source: agraria.pe
