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Stone fruit totes and baby sweet potato line at OPS 2024

Melissa's Produce, a distributor of specialty fruits and vegetables, is participating in the Organic Produce Summit (OPS) on July 11, 2024, in Monterey, California. The company will welcome attendees to connect with its team and discover new offerings. Among a jam-packed display, Melissa's will highlight its revamped organic baby sweet potato line and family-size organic stone fruit totes.

"We've observed a surge in consumer interest for nutrient-dense options like sweet potatoes, pushing demand for more unique varietals," says Robert Schueller, Melissa's PR director. "We offer a nice range of options, including bright purple baby Charleston sweet potatoes and sweet, nutty baby Murasakis. The new labeling features information like tasting notes, best uses, and flesh-color imagery for a more informed purchasing experience."Some of Melissa's organic sweet potato line.

Additionally, recognizing the enduring popularity of organic stone fruits, the company will also introduce new totes for organic plums, peaches, and nectarines.

"Stone fruits consistently rank among the top organic produce choices," Schueller says. "These larger totes cater to families and those seeking to savor the bounty of the summer season. We've built this program by working directly with top California organic stone fruit growers. Knowing where food is grown is important for today's consumers, and our packaging proudly displays a 'California-grown' distinction."

Organic ginger root is another one of the items the company will be discussing at the show.

Schueller says that branded organic products can be a powerful tool for retailers to capture sales that might otherwise be lost on the conventional side. "Our competitive edge is offering the whole package—organic products and expertise. We can tailor-fit programs to meet specific needs, from January juicing promotions to plant-based initiatives. We stay on top of trends and craft compelling ways to drive produce sales at the store level," says Schueller.

Learning from last year's keynote discussions on sustainability and food waste, the company is also implementing changes to achieve zero waste in its operations by 2025. This year, it achieved the distinction of "Giga Guru" within Project Gigaton's initiative to reduce greenhouse gas emissions from the global supply chain.

Visit Melissa's at booth #222 and swing by the OPS Happy Hour to try its signature organic peach cocktail.

For more information:
Robert Schueller
Melissa's Produce
Tel: +1-800-588-1281
[email protected]

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