Okanagan Specialty Fruits® (OSF), the developer and grower behind the Arctic® apple varieties, is pleased to announce John Freitas has joined the company as vice president of sales and business development.
Freitas brings a wealth of experience and expertise to OSF, making him a valuable addition to the company's leadership team. In his new role, he will be pivotal in driving OSF's sales and business development strategies, fostering new partnerships and expanding the reach of the Arctic apple varieties.
"John's appointment is a significant step in advancing the company's mission and ensuring the continued growth and success of OSF," said president Neal Carter. "His strategic insights and customer-centric approach will undoubtedly contribute to our success and further the market presence of Arctic apples."
Freitas is a proven leader and builder of strategic categories in foodservice and retail. His experience includes VP of sales & marketing for Fresh Origins and, most recently, head of foodservice for AeroFarms.
"I am thrilled to join a company at the forefront of agricultural innovation. I look forward to working with the talented team to bring the benefits of Arctic apples to even more consumers worldwide," said Freitas.
For more information:
Rebecca Catlett
Okanagan Specialty Fruits
[email protected]
www.arcticapples.com
www.okspecialtyfruits.com
