Avocados From Mexico® is uniting good health and good times with one partnership. As Breast Cancer Awareness Month comes to a close, the brand is joining forces with the Cure Bowl, a college football postseason bowl game benefiting breast cancer research. Avocados From Mexico will be the title sponsor of the 2023 Avocados From Mexico Cure Bowl, held in Orlando, Florida on December 16. Funds raised from the event will directly benefit cancer research organizations.
Now in its ninth year, the Cure Bowl is a platform that brings football teams and fans together to find a cure for cancer. Since 2015, the Cure Bowl, operated by the Orlando Sports Foundation in collaboration with ESPN Events, has helped raise $4.1 million for cancer research, fighting cancers like breast cancer, which affects one in eight women.¹ A cause that matters to so many women is a cause that's also important to Avocados From Mexico, as 74 percent of avocado buyers are female.²
The brand is also a proud partner of Susan G. Komen®, the world's largest nonprofit source of funding for breakthrough research to prevent and cure breast cancer, and teamed up with the organization for the third consecutive year during National Breast Cancer Awareness Month.
"We're honored to be a part of the Cure Bowl, to support breast cancer awareness and research, and to make a positive impact during football season," said Alvaro Luque, president and CEO of Avocados From Mexico. "Football games are one of the top occasions for Avocados From Mexico to be enjoyed and avocados are a nutritious food that can support a healthy lifestyle."
“Every year, we hold the Cure Bowl to use football as a platform to raise funds and awareness for cancer research and we are so proud to be embarking on the ninth year of this mission with Avocados From Mexico," said Cure Bowl executive director and Orlando Sports Foundation CEO Alan Gooch, "Football and guac are great partners, so we're pleased to have Avocados From Mexico as our title sponsor."
The Avocados From Mexico Cure Bowl is one of 17 college football bowl games owned and operated by ESPN Events. The participating teams for this year's game will be announced Sunday, December 3.
¹ komen.org/breast-cancer/risk-factor/race-ethnicity/
² Numerator; Avocados From Mexico 2023 data
For more information:
Ana Ambrosi
Avocados from Mexico
[email protected]
https://avocadosfrommexico.com
