The United States is becoming a very important market for Moroccan citrus

Stephanie De Wit, an entrepreneur and great connoisseur of the international fruit and vegetable trade that owns the Agribianco company, which is based in Marrakech (Morocco), spoke with us about the international dimension of Moroccan citrus fruits, their strengths, challenges, and opportunities.

"Agri Bianco was born in January 2020. Our goal was to create a service to supply customers internationally with products of the highest quality while providing them with exceptional customer service. After years of learning the processes and managing other teams, we realized that it was time to build our own path and add our core values to the fruit and vegetable sector.”

“Agri Bianco is more than just a company. We work hard to ensure the supply of high-quality products to our customers around the world while taking care of our local communities. Our company manages all production chains: from harvest to delivery, we oversee every step,” she stated.

“Our team works with producers and warehouses to ensure that quality is respected and that the products meet our customer's needs and specific requests. We work in the northern and southern hemispheres, allowing us to offer a year-round supply of fresh produce. We are a multicultural team mainly made up of women who are passionate about offering consistency, equality, and commitment to ensure excellent quality in our business. Our team is proud to offer the best service to our customers and to take care of our environment and those around us.”

“We focus on niche products to differentiate ourselves. We especially work with organic pomegranates, peppers, melons, berries, and citrus fruits as well as with conventional citrus fruits."

Characteristics of Moroccan citrus fruits
"Morocco can offer good product quality and logistically we are very well positioned to reach the rest of the world markets. However, we must bear in mind that we are experiencing an increase in costs. Transport, packaging, fertilizer, and chemical product inputs have increased dramatically.”

She also spoke about the strengths of Moroccan citrus: “We have a climate advantage. We also have more competitive labor costs.”

Agribianco exports its products to the United States, Canada, South Africa, the United Kingdom, Europe, and Asia. "The United States is becoming a very important market. They take the volume and we don't compete with Spain. This year the United States has aggressively bought from Morocco.”

Regarding the Asian market, she said: “Asia has room for supply and development. The distance is a challenge, but there's no doubt we'll focus on this market in the future.”

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