CMI Orchards announces leadership transitions

CMI Orchards has advanced several positions within the company in preparing for a period of tremendous growth.

“I am thrilled to announce the creation of two new positions and two additional promotions that best position the company to navigate our impending growth,” said CMI President, Bob Mast.

Robb Myers
The company announced Robb Myers’ promotion to Vice President of Business Development from his former position as Director of Sales, as he takes a more active role in retail strategy and overall business growth. “Robb has been a stalwart at CMI for 33 years, his first day of employment coinciding with the day the company was founded back in 1989,” Mast relayed. 

George Harter
CMI’s Vice President of Marketing, George Harter, is shifting to a strategic role with the company, helping to advance new projects as the newly appointed Vice President of Special Projects. Mast shared, “This position will allow George to advance some of CMI’s key initiatives, guiding strategy with select retail projects and company growth plans.”

Rochelle Bohm
CMI’s Brand Manager, Rochelle Bohm has taken the reins from George Harter as the new Vice President of Marketing. Bohm joined CMI in 2013 as Creative Lead and guided the company through a corporate rebrand in 2016 as she transitioned to Brand Manager. 

Danelle Huber
CMI’s Marketing Specialist, Danelle Huber, will be taking on a strategic management role as the new Senior Marketing Manager. Danelle joined CMI in 2017 with an extensive skillset honed by her work at the Washington Apple Commission, Van Doren Sales and legal experience at Jeffers, Danielson, Sonn and Alyward.

For more information:
Rochelle Bohm
CMI Orchards
Tel: (509) 888-3434

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber