On the morning of March 1st, Goodfarmer Group and Rockit Global successfully held the strategic cooperation conference in Goodfarmer Group's headquarter, Goodfarmer Square. The conference has injected a new impetus into the promotion of cooperation and mutual benefit, marking the beginning of a new journey of strategic cooperation between the two sides.
In the future, Goodfarmer will also focus on RockitTM apples, deepen their cooperative relations, and inject new vitality and development space into the business of both sides.
Group photo of Representatives from both sides attending the signing ceremony
At the meeting, Liu Zijie, chairman of Goodfarmer Group, on behalf of all employees from Goodfarmer, expressed his heartfelt thanks and welcome to Mr. Dai and his party of Rockit Global. He is full of confidence and expectation for future cooperation between the two sides.
Liu Zijie, chairman of Goodfarmer Group, delivered a speech
When signing the strategic agreement, Zhang Jingzhen, general manager of the fruit division of Goodfarmer Group, elaborated on the future development strategy of Goodfarmer and said, "Rockit apple meets the selection standards of Goodfarmer from planting to large-scale production, and the consumption scenarios are also very rich. The future market size will be immeasurable. Goodfarmer will vigorously rely on its own distribution system to deliver Rockit apples to consumers so that they can enjoy the natural taste of the apple at close range. We can jointly create brand products with high-end quality.
Goodfarmer Group is operating 30 distribution centers across the country and has been deeply involved in the import and export business for 20 years. They service more than 14,000 offline supermarket stores and have basically established long-term and stable strategic partnerships with all national supermarkets and e-commerce customers. With a sound distribution system and excellent product quality, they continue to provide high-quality, branded products to major terminal channels and online e-commerce platforms across the country.
Wang Yun, product manager of fruit division from Goodfarmer Group, Hu Xin, marketing manager of Rockit China, and Xu Xiaoqiang, marketing manager of Rockit China, respectively elaborated on the future marketing plans of Rockit apple. This kicked off the start of in-depth cooperation and laid a solid foundation for better cooperation between the two sides in the future. It is believed that, with the sincere cooperation of both sides, long-term fruitful results will be achieved.
Finally, Dai Yue, country manager of Rockit China, provided a summary speech, "Rockit Apple produced in New Zealand has undergone 4 years of cumbersome application and strict review and finally been recognized by the United Nations. In 2015, Rockit Apple was exported to China for the first time, and the market awareness has increased rapidly in the past two years. We cooperate strategically with Goodfarmer because we value its strong national sales network, as well as its strict requirements for product quality and brand. We hope to further open up the Chinese market with the help of Goodfarmer's strong national sales channels so that Rockit will become a benchmark for high-end fruits and contribute to the promotion of Rockit apples in the future.”
Source: Goodfarmer Good Fruit