Sunkist Growers and Tajín Seasonings have created a display for the Rose Parade Floatfest in Pasadena, CA on January 1 and 2. Sunkist Growers will showcase its citrus products as part of the collaboration and Tajín Seasonings will highlight its array of dry and liquid seasonings.
Floatfest: A Rose Parade Showcase is a two-mile showcase of Rose Parade floats following its appearance along the parade route. Each year, nearly 70,000 visitors head to Sierra Madre and Washington Boulevards in Pasadena to walk within a few feet of the floats and appreciate the creativity and detail of each display up close.
The highlight of the Sunkist/Tajín display is the ability of participants to sample fresh Sunkist® Navel orange segments with an option to sprinkle Tajín on top.
Sunkist Growers and Tajín Seasonings have created a display for the Rose Parade® Floatfest in Pasadena, CA.
“We are thrilled to be a part of the annual celebration and tradition of the Rose Parade’s Floatfest,” said Sunkist’s senior director of global marketing Christina Ward. “Sunkist will be there, alongside Tajín, to sample our California-grown citrus with Tajín’s chile and lime seasonings.”
Sunkist will roll out a giant-size citrus crate for the event. In addition, Tajín will have games at its display, where participants can score goodies from both Sunkist and Tajín. Giveaways will include stress balls, pencils, juicers, Tajín products, Sunkist products and a ‘fruit stand shopping trip.’
“Tajín is always looking for new and exciting ways to create experiences for consumers to enjoy our products,” said Juan Carlos Limon, marketing manager, Tajín USA. “We have launched a terrific opportunity for fans of oranges and Tajín to combine the two for a fun eating experience during Floatfest.”
The Sunkist/Tajín collaboration will extend to in-store promotions at select retail locations with sampling events and displays.