Although there will be no physical Fruit Attraction in Madrid this year, FreshPlaza and Primeur have jointly published an international, 100-page magazine in English and Spanish. It has become an international edition with articles from the Spanish, German, French, Italian, Chinese and Dutch fruit and vegetable trade.
Since the magazine cannot be distributed at Fruit Attraction, more than 3,000 Spanish fresh produce companies will receive a copy by post this month. In addition, the magazine will be sent digitally via all FreshPlaza editions in English, Spanish, German, French, Italian and Chinese. You can view the digital version below: