The Star Group said it responds to consumer demand for taste and convenience and earns a win for Best New Product at CPMA in Vancouver. “Inspired Salads” deliver products designed around familiar salads and favorite meals, the company said.
Jon Karwacki and Jessica Wells holding the salads and award
Whole head “Inspired Greens” lettuce has been on the market for almost a year. Consumers across North America seek out varieties such as the Batavia, Oak, Butter, and Crispy. Building on the demand of whole head lettuce, The Star Group recently launched “Inspired Leaves” in 142g and 284g packs. Varieties offered include Canadian Reds, Crispies & Crunchies, Tender Leaf Blend, Butter Blend, Greenhouse Greens, Multileaf Blend, Lettuce Wrap Leaves, and Burger & Sandwich Leaves.
“Our greens are so clean you probably don’t need to wash them, but we will,” said David Karwacki, CEO of The Star Group. "The lettuce is grown without the use of pesticides and is never touched by human hands until it is harvested. We have set out to grow the cleanest lettuce possible and are excited that it will now be a component of our award winning “Inspired Salads”.”
“Inspired Salads” are projected to launch in August 2018. They will be available in two pricing tiers and will be packed with local ingredients. The Star Group is partnering with others in the industry with the aim to satisfy consumers with every bite. Plant based pulse options and sous vide protein will offer a different tastes and dietary options to consumers, the company said.
“Awards are nice, but we want to execute day in and day out with “Inspired Greens”, “Inspired Leaves”, and “Inspired Salads”, said Karwacki. “This is a game changing line that we know consumers are going to love.”
For more information:
Jessica Wells
The Star Group
Tel: +1 (306) 385-7462