Giumarra Wenatchee announces its winter offering of Jingold™ brand gold kiwifruit grown in Italy. The fruit is available from now through February on both east and west coasts for U.S. and Canadian customers.
Jingold is a proprietary variety that was developed through a natural selection program with the help of the University of Udine in Udine, Italy. Its flesh is characteristically vibrant yellow and has a tropical sweet flavor with low acid.
Due to a combination of Jingold’s heredity, growing region, and the horticultural practices used to produce the fruit, this gold kiwifruit variety has an exceptional shelf life. Giumarra is offering Jingold in both 1-lb. and 2-lb. clamshells, as well as volume fill 6-kg cases.
“We find that offering both packaged and bulk options of kiwifruit can help a retail customer appeal to a variety of consumers,” says Jason Bushong, division manager for Giumarra Wenatchee. “Consumers with families who are seeking larger volumes of kiwifruit perceive packaged fruit as a value.”
In this second season of marketing Jingold, Giumarra continues to offer point-of-sale materials and additional retail support to help consumers discover Jingold’s flavor.
“Because Jingold is such a special variety with a unique flavor, we highly recommend sampling,” says Scott Ross, eastern region business manager for Giumarra. “For our retail customers seeking added value for their consumers, we also offer the option of a free kiwi spoon promotion for Jingold packed in clamshells.”
Contact:
The Giumarra Companies
Megan Schulz
Tel: (+1) 213-627-2900