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Profiting from economic upswing in Persian Gulf

More visitors and an excellent supporting programme characterised IPM DUBAI and World of Perishables (WOP) DUBAI 2014 which took place in parallel. A total of 6,733 visitors from 94 nations came to the most important plant fair in the Gulf region and to the fair for temperature-sensitive goods - a substantial plus of 26 percent in comparison with the preceding year. The growth may primarily be attributed to the general economic upswing in the region and, in particular, to the touristic upswing there. Future large-scale events will make additional contributions to the good market situation.

At IPM DUBAI, 80 exhibitors from 23 countries presented their wide available ranges - starting with plants and horticultural technology via floristry right up to garden features. Quality products "Made in Germany" received a platform with the cooperative booth organised by INDEGA ("Representation of interests of the German horticulture industry"). Other national booths were provided by Egypt and Ethiopia.

WOP DUBAI: More Exhibition Area and Enlarged Country Participations

In 2014, WOP DUBAI was bigger and more international than ever. 170 exhibitors from 24 countries introduced their innovations from the fields of fresh goods, goods security, technical equipment, transport, trading and service. Australia, Morocco and Poland celebrated their premieres with official country participations. For the first time, Italy's national booth was organised by the most important Italian marketing and communication organisation for the fruit and vegetable sectors "Centro Servizi Ortofrutticoli". Belgium, China and Portugal extended their participations. France is planning to enlarge its booth for 2015.

The companies showed that they were very satisfied with the course of the fair. They were able to establish a lot of contacts to the most important supermarkets in the region and to open up new sales markets. WOP DUBAI was rounded off by the "Eurofruit Business Forum" in which experts discussed the latest developments in the sectors.

For more information:
Luise Halfmann
Messe Essen
T:+ 49.(0)201. 72 44 - 898
Email: [email protected]
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