Sun-Maid® Raisins and Chiquita™ launch campaign for the holidays

Some foods are made to be paired together. The fusion of flavours that results when you mix Sun-Maid® Raisins and Chiquita™ Banana Bread are the perfect combination! Whether it's a simple banana raisin bread or banana-raisin chicken curry, banana bread and raisins are simply sweeter together.

Sun-Maid® Raisins and Concord Foods are partnering on an exciting promotion, Sweeter Together. From October through December, a range of delicious recipes featuring Sun-Maid® Raisins and Chiquita™ Banana Bread Mix will be available to consumers online at Sweeter-Together.com. In addition, instant redeemable coupons (IRC) for $0.55 off the purchase of Sun-Maid Raisins (12 oz or larger) and Chiquita Banana Bread Mix will be available. Coupons can be found on packs of both products in supermarkets nationwide.

Recipes and promotional information will be shared with Sun-Maid's Facebook and Twitter fans and Concord Foods' Facebook and Pinterest fans. In addition, bloggers will be invited to develop recipes of their own. Displays of Chiquita™ Banana Bread Mix will contain themed header cards and on-pack coupons. Look for these displays in the fresh produce department of major food retailers next to bananas. ChiquitaBanana Bread Mix is an easy-to-make bread that simply requires two ripe bananas, water and an egg. When prepared, the banana bread has 0 trans fats and is preservative free. Because it requires fresh bananas, the bread has a moist texture and natural flavour. Concord Foods has a licensing agreement with Chiquita Brands L.L.C. to manufacture and market this product. Chiquita Banana Bread Mix is available in 12 unit cartons and 48 unit floor display shippers.

For more information:
Jackie Grazier
Sun-Maid
Tel: +1 559-897-6334
Email: jgrazier@sunmaid.com
www.sunmaid.com