US: POM Wonderful sets Guinness World Records® title in Vegas
"We wanted to achieve something no one has ever seen before, because we're launching a product no one has ever seen before: delicious juice blends that mix the benefits of pomegranates with America's favorite tropical flavors," said Marc Seguin, POM Wonderful's vice president of marketing. "Our new blends are refreshingly light and bring a taste of the tropics to the produce aisle. Whether you're a fitness buff seeking hydration or a POM fan looking for a sweet twist on our pomegranates, our tropical blends are a unique, thirst-quenching, treat that consumers are going to love."
More Americans were introduced to pomegranate products last year than any year in history. POM Wonderful is the nation's best-selling pomegranate juice, and helped kicked off the country's pomegranate craze more than a decade ago. POM Wonderful is launching juice blends to complement its pure pomegranate juice with delicious new flavor varieties that appeal to families on the go.
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Source: heraldonline.com
