Since 2008, Citrosol has experienced a noteworthy development, with 2011 as a turning point, when sales volumes increased by 35%. After three consecutive seasons growing, 2012 has become the consolidation year for the company's results and commercial relationships established in previous campaigns.
Innovation, functionality, improvements and effectiveness of solutions and treatments.
According to Benito Orihuel, this growth is sustained on innovation and on the making of improvements to the products' functionality and effectiveness. This includes products such as the Citrosol wax, which hugely reduces temperature in the drying tunnels thanks to its excellent properties, and the Zero Spillage System, "a solution that has widely become a reference for the sector when carrying out drencher treatments, as it allows for maximum effectiveness while preventing spillage."
The most recent innovation is a system for the disinfection of chambers and other elements in agricultural processing plants, the X3 Nebulizer, along with two products: Glocuat PC and Quacide PQ60 EC. The latter addresses the issues raised by certain German supermarkets, which refuse using quaternary ammonium in the disinfection, despite there being no legal problems with the use of ammonia to this end.
Human capital
Benito Orihuel explains that, "one of the bases for Citrosol's development has undoubtedly been the human capital. In 2008 and 2009, we started policies for renovation and attraction towards the company of the best professionals available, both at the technical and scientific levels, as well as the commercial level."
Internationalisation
Internationalisation has played quite a relevant role, although Citrosol has also grown in the domestic market. Thanks to the trust from new clients, the international development has been very strong and determining. Citrosol grew the most in countries such as Turkey, Egypt, South Africa, Peru or Brazil, markets where the firm has been present for a while, "but since 2008 we have changed some concepts and focused more attention on those destinations. We even have permanent staff in some of the above countries."
Internationalisation has played quite a relevant role, although Citrosol has also grown in the domestic market. Thanks to the trust from new clients, the international development has been very strong and determining. Citrosol grew the most in countries such as Turkey, Egypt, South Africa, Peru or Brazil, markets where the firm has been present for a while, "but since 2008 we have changed some concepts and focused more attention on those destinations. We even have permanent staff in some of the above countries."
Consistency and personalised consultancy
Clients appreciate the regular, homogeneous results and a good service that goes beyond the correct application of the products and systems. A comprehensive personalised consultancy can resolve particular needs from clients and offer them the most adequate solutions, because every client, every warehouse and every application element has its own characteristics.
Alternatives to market changes
Benito Orihuel also analyses the changes caused by the withdrawal of the active substances market, such as Guazatine in December, for which Citrosol has developed alternative treatments to play the same role and minimise losses at destination, both in Europe and in transcontinental citrus shipments.
For more information:
PRODUCTOS CITROSOL S.A.
Partida Alameda Parc.
Potries (VALENCIA). Spain
Tel.: +34 96 280 05 12
[email protected]
www.citrosol.es
PRODUCTOS CITROSOL S.A.
Partida Alameda Parc.
Potries (VALENCIA). Spain
Tel.: +34 96 280 05 12
[email protected]
www.citrosol.es
