Germany: Dole-Earth wins Best Creative 2012 campaign at Hamma Awards
The Hamma Awards celebrated for the second time the best marketing campaigns "made in Hamburg" in 4 categories: the best creative prizes for small and large companies, best social project and best campaign promoting Hamburg. The Hamma awards are organized jointly by the Hamburg Marketing Club and the newspaper Hamburger Abendblatt in partnership with the public radio and TV group Norddeutsche Rundfunk (NDR)
The Hamma jury said that Dole-Earth makes through the web a production process transparent and tangibly traceable. Bananas suddenly have a history and a face. In addition the project combines economical, ecological and social objectives.
"We are thrilled to receive this award says Xavier Roussel, Marketing and Communication Director at Dole Fresh Fruit Europe. Dole-Earth is setting a new standard in terms of supply chain transparency and inviting consumer right back to farm where it comes from. It is about banana production but mostly about the people behind the product. This engaging and emotional experience is as close as possible to a real farm tour. After completing it, consumers will certainly take a very different look at their banana."
Source: businesswire.com
