US: Peapod teams up with Harvest Moon Farms
That’s where Peapod comes in. For five weeks beginning in mid-August, Peapod.com will sell Harvest Moon Farms’ CSA "Local Farm Boxes" for weekend deliveries. Harvest Moon Farms crops include everything from beans, beets and broccoli to tomatillos, tomatoes and turnips, and the CSA boxes will contain 5-7 items – whatever is ready for harvest that week. The CSA boxes are priced at $24.95 each, and to add to the value, a newsletter from the farm – complete with recipes for the produce – comes with each box.
"This makes perfect sense for Peapod and our customers," said Tony Stallone, Peapod’s vice president of fresh markets. "We have a reputation for delivering the freshest produce in the marketplace, and we have long-standing relationships with local farmers and local purveyors of all kinds. It’s a part of our mission to support them as much as they support Peapod. What we hope will also happen through this program is that our customers’ purchases of the CSA boxes will provide much-needed revenue to Harvest Moon Farms during what has become a potentially devastating drought season," he added.
"We’re in a very tough spot," said Borchardt, who runs Harvest Moon with his wife, Jen. "With 40 percent less snow than normal this year and consecutive heat waves, there’s just no reserve of moisture in the ground, and our crops are really suffering." Jen added, "We’re in need of a few more irrigation systems to help keep the plants alive and to harvest a really beautiful crop of heirloom tomatoes. We’re so appreciative of the support from Peapod and other food culture leaders in the community."
Source: redorbit.com
