Unifrutti announces new product range
This certainly helps to maintain Unifrutti's reputation as being a leader in innovation within the fresh food industry.
“We are thrilled to introduce a fantastic range of fresh food to the Middle East market. Green League – a range of organic produce, Fruibet – fruit pulp sorbets in real fruit shells, Unifrutti - freshly pressed fruit juices with no additives and no colorants – completely natural, Veggie Crips – real vegetable slices, and complete range of frozen food and dairies of Delizia brand,' remarked Mariana De Nadai, CEO of Unifrutti Asia.
'Common to all these new products is Unifrutti’s quality assurance that has become an industry standard across all markets,' Mariana stated.
As the Gold sponsor, Unifrutti’s stand at the Gulf Food exhibition is the central attraction of the prestigious industry event, she added.
Mariana says that the company is the only major fresh food supplier in the Middle East that controls the entire food supply chain of its operations - from growing right through to distribution, including, processing and shipping.
Unifrutti is one of the largest fruit growers in the world and has a strong reputation for managing logistics well so that foods are guaranteed a long shelf life.
Giancarlo De Nadai, the CEO of Unifrutti International Holding and an food industry expert, outlined the key ingredients of the company's consistent success across its 30 year history.
“Delivering quality on time will continue to differentiate good suppliers from the rest,' Giancarlo remarked.
'Innovation in processing and distribution will be key factors, but what will remain the key asset is integrity of approach and having the right mix of people across the entire value chain, he noted.
'Unifrutti is served worldwide by a highly motivated and skilled staff, in addition, we have an unparalleled network of suppliers built completely on trust. It is these key investments that will continue to deliver long-term dividends for Unifrutti and its stakeholders,' Giancarlo added.
Source: www.tradearabia.com
