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Best of CAMA 2016

PEI Potato Growers congratulate marketing agency on award

Prince Edward Island potato growers are very happy to congratulate Fresh Media of Charlottetown, PEI, on winning the award for the best agricultural social media marketing program in Canada in the last year, at the Canadian Agri-Marketing Association’s Best of CAMA 2016 Awards on November 4th in Calgary, Alberta.

Photo: : Kendra Mills (left), Marketing Director of the Prince Edward Island Potato Board, and Melody Dover (right), President of Fresh Media, display keeper trophies from the recent awarded Best in CAMA 2016 Award for Social Media.

Fresh Media was awarded with the “Best of CAMA 2016 Social Media” award for their ongoing content marketing and social media management for PEI Potatoes. Focusing on key marketing pillars such as showcasing farm life on the Island, the versatility and variety of potatoes, plus tips, recipes and where-to-buy, the past year saw significant reach and engagement for both Facebook and Twitter. The combined metrics for social media activity resulted in significant increases in the percentage of engaged followers across platforms, highlighted with over 5.3 million impressions last year.
“PEI Potatoes has been working with Fresh Media for many years on promotional, social media and design projects”, said Kendra Mills, Marketing Director for the PEI Potato Board. “They understand our unique business and we are so pleased that have been honoured with this award, against some very tough competition!”
“Fresh Media is extremely proud to have won this national award on behalf of the Island’s hardworking farmers”, said Melody Dover, President of Fresh Media. “This recognition is the result of a great partnership with the PEI Potato Growers, sharing their stories, and celebrating our world famous potatoes with consumers across the country.”
Other finalists for the award were CropLife International, SaskCanola, and SeCan. The Canadian Agri-Marketing Association (CAMA) is a network of agricultural marketing and business professionals focused on improving the marketing and communications sector of the industry throughout the value chain.

Ryan Barrett, M.Sc., P.Ag.
Prince Edward Island Potato Board
Tel: (902) 892-6551
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