The history of Urbinati

Clients from India, Russia and Africa came specifically for this occasion. The President of the Emilia-Romagna Region, Stefano Bonaccini, was amazed by the level of innovation reached. Mauro Prosperi, Olympic gold at Los Angeles 1984, compared an anthete's goals to the will of a business not to feel limited in any way.

This is the positive atmosphere in which Urbinati, manufacturer of automation machines, inaugurated its new headquarters and presented its new internal organisation. 

Watch a video-interview with Nino Urbinati, founder of the company

The new facility welcomed 500 guests, including clients, producers and technicians, as well as their 80 employees and their families.


"We are indeed a great family. My father founded the company in 1980, but his story actually started before then. We currently export to 80 countries and our motto is: nothing is impossible," explains Romina Urbinati.

Urbinati works in the handling, irrigation, labelling, extraction, clipping, germination and storing sectors, and provides the perfect technical solutions for each of these operations.

Ribbon curring ceremony. President Nino Urbinati is third from left, followed by the Mayor of San Mauro Pascoli Luciana Garbuglia, Vice-president Romina Urbinati, the President of Regione Emilia Romagna Stefano Bonaccini and regional councillor Lia Montalti

A story just like many others, explains Nino Urbinati. "When I was 18, I purchased my first tool box for 100 thousand Lira and made debts to do so. I started doing my first jobs with that - I went to the farmers and asked what they needed. That's how it all started."

Watch a video-interview with Romina Urbinati

The first machine was "Nudo-Semi Tutto" to plant lettuce seeds in cells. Until then, the operation had to be carried out by hand. 

The facility that welcomed guests seemed like the perfect sitting room. "It's always like that, everything is always clean and in order," reported a guest.

The new facility covers around 12 thousand sq. m. on two floors. For the occasion, guests could also see the innovative machinery part of the Urbinati range, which cover the entire lifecycle of a plant in a nursery garden."

"One of our secrets is that we anticipate the times and have speedy executions. We are always trying to anticipate market evolution."

"At Urbinati, we never give up" was something that was repeated multiple times during the day. Just like athlete, Prosperi, who, during an extreme experience, got lost in the desert for 10 days before meeting some nomads who saved his life.

Urbinati S.r.l.
Via Della Liberazione, 18
47030 San Mauro Pascoli (FC)
Tel.: (+39) 0541 932018
Fax: (+39) 0541 932679

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