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Award winning British bred Eves Delight strawberries back in season

The premium strawberry variety, highly commended at the 2021 Quality Food Awards, is now back in season exclusively available through BerryWorld in the UK.

BerryWorld are excited to see premium Eves Delight strawberries coming into season in the UK according to Paul Cole, Managing director at BerryWorld, UK. The delicious strawberry variety, bred by family-owned Edward Vinson Ltd, was ‘highly commended’ by the expert jury of the 2021 Quality Food Awards following a Superior Taste Award from the International Taste Institute.

Eves Delight strawberries are exclusively grown by BerryWorld growers in the UK from May to October. Since the variety was selected in 2014 for its truly delightful taste, volumes have been growing steadily to meet increasing retailer and consumer demand.

In the UK, premium strawberry sales grew +25% YOY last summer (Kantar 24 WE 3rd Oct) This growth is continued to be seen +73% YOY (Kantar 12 WE 17th April).

“We are proud to see BerryWorld premium strawberry varieties being praised for their exceptional quality and taste, recognising our efforts to deliver the best tasting varieties. Few know that it can take up to 7 years to develop an outstanding strawberry variety, but the results are worth the wait,” says Cole.

Since BerryWorld’s establishment in the UK in 1994, R&D has been at the core of BerryWorld strategy. Thus, the group of companies has been investing in proprietary and exclusive genetics for decades to continue to expand the breadth of its exclusive 52-week varietal portfolio.

With its genetics being commercialised across all major UK retailers and a rapidly expanding consumer brand, BerryWorld continues to strive to bring superior tasting berries to the UK consumer.

For more information:
Gloria Lopez Marin
Tel:+34 600 081 846

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