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BEHR AG starts the new year with a new line-up on the Board of Managers

Christine Behr appointed as Chief Sales Officer

The Supervisory Board of BEHR AG has appointed Ms. Christine Behr as Chief Sales Officer effective January 1, 2022. Rudolf Behr, Chairman of the Management Board of BEHR AG, welcomes the appointment to the Executive Board and looks forward to continuing to work closely with his daughter.

"For me, not too much will change at first, because I have already performed some of the tasks that belong to the Chief Sales Officer. In addition, my father and I work together very well. I will gradually take over tasks from him in order to relieve his workload somewhat. I am very much looking forward to the new challenge," says Christine Behr.

Christine Behr

Fifth generation in the starting blocks
All five children have been working in the family business for years, which attaches great importance to down-to-earthness, sustainability and innovation. This means that the fifth Behr generation is ready to get started.

Outdoor vegetable production on around 4,000 hectares
BEHR AG, headquartered in Seevetal near Hamburg, is a fourth-generation, owner-managed family business in the field of vegetable cultivation, trade and logistics. It is one of the largest vegetable cultivation companies in Germany. As a Europe-wide operating
group of companies, around 4,000 hectares of field-grown vegetables are cultivated, including over 400 hectares of organic vegetables every year in accordance with strict, ecological guidelines. BEHR AG is a contract marketer and its production plants are members of the producer organization Mecklenburger Ernte Ltd.

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