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Photo report Horti China: Market for high-end greenhouse crops has great potential

Last week the 2021 Horti China exhibition took place. The show was combined with many events such as the large-scale Venlo Greenhouse Operation Seminar, the Kingpeng Interactive Greenhouse Salon, the Dutch Protected Greenhouse Technology Forum, and the 2021 Plant Factory Trial Production Technology Seminar, which were combined with the show.

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Affected by the epidemic, the show was not as large as previous years, with about fifty companies having booths at the show. The exhibitors were mainly Chinese companies, which are mainly suppliers of greenhouse construction, materials, and supporting equipment. In addition, there was also a Dutch pavilion with booths of several Dutch companies and organizations, including the Dutch Agricultural Facilities Alliance, Metazet, Certhon, Priva, and Signify.

Increasing consumption levels promote the market for protected horticultural crops
Xile Pack is the agent in China of Sorma Group, an Italian fruit and vegetable packaging solution provider. Ma Pengfei, the company’s sales representative, said, “Consumers are paying more and more attention to high-quality food, and small tomatoes grown in high-end greenhouses can be seen everywhere in the market. This is the reason why we participated in this exhibition with small tomato packaging samples. Our characteristic is that we can provide customized packaging solutions according to customers' requirements on packaging, materials, and specifications."

Booming greenhouse industry
The French company BioGrow exhibited a variety of substrate products at its booth on the production of coconut bran substrate. Mr. Yang Kun is the company’s technical consultant. He said, “China’s greenhouse industry is booming, and cocopeat is an indispensable raw material for modern greenhouse soilless cultivation. Focusing on technical services is one of our advantages. While selling the products, our technical staff will go to the customer's production base to help the customer adjust the formula, adjust the nutrient solution, and adjust the irrigation. We strive to maximize the production benefits of customers."

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The surge in shipping costs affects material trade
Since last year, global transportation capacity has been intense, and ocean and land transportation costs have soared. Some companies supplying greenhouse equipment to overseas markets stated that their export business has also been affected to varying degrees due to the difficulty of finding a suitable container and the high costs.

In addition, some companies involved in the import business are also facing the same problem. Kronen Trading Co., Ltd. is a professional substrate manufacturer and exporter. The company is headquartered in Poland. The person in charge, Mr. Li Hongfeng, said, “Our substrate products are from the coast of the Baltic Sea and exported to China after being assembled in Poland. We mostly use Eurasian railway transportation. However, rising freight costs have increased costs by 10-15% relative to normal conditions. The transportation time has also changed from about 20 days under normal conditions to more than 40 days. But on the other hand, this is an opportunity for us because there is a lot in stock, domestic merchants do not have to wait, but can order and get the goods immediately."

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"It is important to promote technology according to local conditions"
Mr. Huang Yongpeng, the person in charge of Qingzhou Hongyao Tempered Glass Co., Ltd., introduced the company's tempered glass products. More and more customers demand diffuse glass, which has 30% higher light transmittance than ordinary glass and can improve crop growth.

In addition, China has vast lands and abundant resources, and the environment varies from place to place. We will customize according to the needs of greenhouses in different regions. "In addition to domestic sales, Hongyao Glass products are also exported to the Middle East, Southeast Asia, and other markets." 

Fertilizer
Han Hui is a salesperson for ICL, the Israeli chemical company in China. He introduced a fertilizer, Osmocote®, which is used in flower planting.

"We have worked closely with growers to conduct application tests on a variety of crops including Chinese orchids, Cymbidium, Spathiphyllum, anthurium, cyclamen, Kalanchoe, alpine rhododendrons, gardenias, and perennial flowers, in combination with the actual environment of the farm, and have achieved very good results. After decades of development, China's flower industry has achieved impressive results. With the improvement of the economic level, more and more consumers have started to grow flowers, and the market demand for flowers is increasing year by year. This is also a boost to our fertilizer sales."

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