Smurfit Kappa is aware of the importance of innovation to help the fruit and vegetable sector save costs and mitigate risks that may arise in its supply chain. The company will attend the next edition of Fruit Attraction, which will be held in person at IFEMA from October 5 to 7, and it will be located in Hall 9 at stand no. 9E11, where it will showcase everything that its Agri Experience Center can do for producers, brands, and retailers. The Agri Experience Center is a pioneering and unique center in Europe, exclusively dedicated to the fresh fruit and vegetable sector, which allows the company to work with each of its customers to find the most appropriate sustainable packaging solution and opportunities for improvement that provide greater value to their business.
The people attending the fair will be able to discover first-hand how they can make saving in all the logistics chain's steps and which are the most suitable corrugated cardboard packaging for their activity and products. Smurfit Kappa is going to showcase innovations such as the Goliath® tray which, thanks to its conical design, is capable of absorbing the deformation caused by the fruit, improving loading efficiency, allowing perfect stacking, reducing its weight by 50% when compared to other types of packaging, optimizing the preservation of the fruit and reinforcing the brand's image.
The company will also showcase the innovative P84 / 13 Double Conical that has a design that favors 360º circulation of the air towards the interior guaranteeing that the product arrives fresh and intact at the point of sale. In addition, it takes up less space, is more resistant, emits less CO₂ into the environment, and generates less waste. They will also showcase the automatic Box8, the first and only agricultural box for bulk products that is 100% assembled in a mounting machine. It is made from a single recycled material, requires less cardboard surface area, improves the brand image, and prevents warping.
Smurfit Kappa's Safe & Green Solutions.
Sustainability will also play an important role in the Smurfit Kappa stand as the company will present sustainable solutions to replace non-biodegradable ones. They will showcase their Safe & Green® range, a portfolio of trays for fresh agricultural products that have fully customizable designs and are 100% renewable, recyclable, and biodegradable. They will also present their award-winning AgroPaper ™, a sustainable and biodegradable solution for agricultural mulch, and BanaBag®, which protects the banana crop. Attendees will also be able to discover novelty solutions for the e-commerce of fruits, such as mango or avocado, or displays that make a difference at the point of sale.
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