New combined market concept convinces customers, producers and invited guests

Successful premiere for new Landgard Cash & Carry store Linz

After extensive renovation work, Landgard launched the new Cash & Carry market Linz during an official opening ceremony on Thursday evening, together with around 300 guests. "The fact that we are opening our second Cash & Carry store in Austria here in Linz today fills us with joy, gratitude and also a little pride," said Andreas Herzberg, Managing Director of Landgard Specialist Retail.

"From the planning stage through the conversion work to today's opening, we have received a great deal of support here in Upper Austria from retailers, regional producers, associations and politicians. Furthermore, we have been met with great interest in the green sector from the very start. That's why we see so much potential for the future here in Linz. We are looking forward to shaping it together with our customers, producers and employees."

Landgard CEO Dirk Bader explained to the guests why the newly opened store in Linz has a special significance within the Landgard Cash & Carry network: "The Linz location is a modern and future-oriented store that corresponds not only to our vision, but also to our mission. With this combination store, we are diving into a new generation of the cash & carry concept. We have combined a new quality of marketing flowers and plants, floristry and horticultural supplies, and cut flowers under one roof, with one handling and a lot of service for our customers."

Left to right: Landgard board members Dirk Bader and Carsten Bönig, Silke Baillet (assistant manager Landgard specialist trade and project manager market opening Linz), Nicole Beverungen (manager Cash & Carry market Linz), Christoph Schönges (chairman of the advisory board flowers & plants of the Landgard eG), Andreas Herzberg (managing director Landgard specialist trade) and Arzu Büyükkal (local councillor of the city of Linz).

On behalf of the City of Linz, Municipal Councillor Arzu Büyükkal and Deputy Mayor Mag. Bernhard Baier welcomed the Landgard growers' cooperative to its new location. "It is not just as the city's economic officer that I am particularly pleased to see you settle here at this site. It is also because I am also responsible, among other things, for the city's green area and the city gardens," explained Deputy Mayor Bernhard Baier. "And I am very pleased that there is this opening today, because it shows how strong the business location is."

Speaking on behalf of Mayor Klaus Luger, Arzu Büyükkal emphasized the importance of the new wholesale flower market for the city of Linz: "When a well-known company like Landgard invests in Linz in times of a pandemic, it speaks for the location. With this investment, you have also made an important contribution to the further development of the city. For this, I would like to thank you most sincerely on behalf of the city of Linz."

Following the opening ceremony, the guests were able to take a look at the new location as its first visitors - parallel to the get-together in the customer loading hall with live music and refreshments from the 1000 Good Reasons Food & Flower truck - during guided tours in small groups. On an area of around 7,000 square meters, Landgard in Linz is combining the diversity of the plant market, precut flowers, decorations and horticultural supplies under one roof for the first time, without any spatial separation. Florists, flower stores, garden centers, nurseries, landscape and cemetery gardeners, weekly markets as well as cities and municipalities can now find everything they need for their day-to-day business in the new wholesale flower market for Upper Austria.

Since Friday, all customers have been able to experience how the new concept of the combined market makes shopping much faster and easier in practice. To celebrate the first day of sales, the team at the Linz Cash & Carry store welcomed many customers to their first purchase as early as 5:00 a.m. on Friday. Healthy smoothies from the 1000 Good Reasons Food & Flower truck and great opening offers from regional, national and international producers awaited them, which are still valid for the entire opening week.

You can also find out more about the new Landgard Cash & Carry store in Linz online at

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