Jamaica Promotions Corporation (JAMPRO) is encouraging entrepreneurs to invest in vegetable cultivation to supply the hospitality sector. Marlene Porter, the manager for JAMPRO’s Sales and Promotions Division with responsibility for agribusiness, says there are numerous market opportunities for fresh vegetables, especially in the hotel sector.
Ms. Porter pointed out that there are specific crops in high demand that investors can focus on. She indicated that they include cabbage, lettuce, and broccoli, noting that “[these are] things that the local tourism industry needs”.
“What we have found, too, is that a lot of the crops that we are talking about are also consumed by locals… and we have been importing a lot of them. So, these opportunities are seen by investors, and they are looking at them a great deal,” Ms. Porter told jis.gov.jm.
She specifically advised persons interested in cultivating vegetables to utilize greenhouse technology: “Most of the investors that are talking to us are looking to do it through greenhouses, because of the efficiency that you can get from the greenhouses and the sort of protection from the weather that they allow. We also have investors looking at organic produce as well. That’s an area of interest. We need to get our organic certification processes together so that we can take greater advantage of these [potential opportunities].”