Through the company Productos Frescos Ruiz, more than 2,000 tons of Persian limes produced in Trinidad García de la Cadena, in the Mexican state of Zacatecas, are currently shipped to the United States, arriving in Los Angeles, California, and McAllen, Texas, from where they are distributed to other parts of the country.
Teódulo Ruiz, a pioneer in lime production in the municipality, has also ventured into the production of pitahaya, as well as sorghum grain and organic chia; a product that has already allowed him to sign annual contracts with a Japanese company.
The producer reports that, after going through several stages in the production and marketing of Persian limes, he formed a corporation with 14 partners. Together they created a packing plant that bears the same name, and through it they sell the product to the United States and in the domestic market.
The company produces and sells the fruit all year round; however, the most important period is that between October and February, when almost everything goes to the United States. However, this doesn't mean that the domestic market is left without a quality product, as it receives about 30% of the production.
The current harvest, he said, is used mostly to supply domestic customers and the limes are shipped to cities such as Aguascalientes, Guadalajara and Zacatecas. The producer also stated that the packing plant buys fruit from 15 other producers in the municipality, so there are profits for all.
The production and packing of Persian limes generates employment in the region. The producer said that in the October season, they hire up to 100 workers, with many day laborers coming from other cities, mainly from ethnic groups such as the Wixárika. This season, he said there's an average of just 60 laborers, given the lower amount of work.