Dole recently introduced their all new fruit cup to the Chinese market. The fruit cup was an immediate hit in Shanghai and Shenyang. Dole is the largest fruit and processed fruit product company in the world, and together with Chinese fruit giant Joy Wing Mau, they introduced the Dole fruit cup. Both parties joined hands to make the fruit cup an immediate success in two important markets--Shanghai Huizhan Fruit and Vegetable Market as well as Shenyang Dili Fruit Wholesale Market.
Lin Yetao, the vice-president of Shanghai Huizhan Market, and Ma Renxing, the head of sales at Dole China, as well as Jiang Lei, Dole project manager at Joy Wing Mau, all attended the festive ceremony on the 8th of May during which the all new Dole fruit cup was introduced.
Dole fruit cup introduction ceremony in Shanghai Huizhan Market
Another ceremony took place on the 9th of May in Shenyang. This ceremony was attended by Zheng Dongsheng, vice-president of Shenyang Dili Agricultural By-product Co., Ltd., Ma Renxing, head of sales at Dole China, Li Guangyi, head of marketing at Dole China, Qu Yitian, vice-chair at Joy Wing Mau Group, and Gong Huiyan, head of sales in the north China division of Joy Wing Mau Group.
Dole fruit cup introduction ceremony at Shenyang Dili Fruit Market
According to Ma Renxing, head of sales at Dole China, the company appointed Joy Wing Mau as the sole representative for the Dole fruit cup in China. Every fruit cup is filled with 100% fruit juice and fresh fruit pulp. The fruit juice is completely natural and without any flavoring and coloring additives or preservatives. Neither does the fruit cup contain additional sugar. In this way the fruit cup meets the growing demand of Chinese consumers for healthy drinks. At the same time, the packaging is convenient for consumers on-the-go who like to drink their healthy fruit juice anyplace and anytime. The two flavors currently on the market are yellow peach and orange, but Dole will continue to introduce more flavors in a wide variety of convenient packages.
All new Dole fruit cup has arrived on the Chinese market
Consumers in Shanghai and Shenyang already showed great enthusiasm for the new Dole fruit cup. They welcome healthy and delicious new products. And they are confident that the top-quality service will establish a name for Dole fruit cups in the Chinese market.
Chinese consumers welcome the all new Dole fruit cup
The Joy Wing Mau Group is a leading company in the Chinese fruit industry. They provide comprehensive supply chain services that connect fruit production areas across the globe with consumers throughout China. The Joy Wing Mau Group team always works hard to provide fruit traders from major production areas across the globe with the highest-quality services. They deliver specialized services that help clients to reduce their supply chain and maximize efficiency.
The Joy Wing Mau Group has established long-term cooperation with such international fruit brands as Zespri, T&G, Hortifrut, Driscoll's, and Rockit. The Joy Wing Mau Group provides high-end services to internationally well-known fruit brands and combines them with their own line of products in China to further develop the Chinese fruit market.
In the future, the Joy Wing Mau Group team will continue to strengthen their organization, expand their investment in natural resources, and bring the Chinese consumer an even greater variety of top-quality, healthy fruit products. They will also continue to provide international fruit brands such as Dole with comprehensive services that help them shorten their supply chain and maximize efficiency.
Source: finance.sina.com.cn
