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Linwood’s Chef’s Taste:

‘Setting out to change how consumers buy fresh potatoes’

A Cambridgeshire potato business has stated that it is setting out to change how consumers buy fresh potatoes. Chef’s Taste is an established fresh potato range used by chefs in the UK’s premium restaurants. Devised by Linwood Crops, Chef’s Taste presents the perfect potato for each culinary purpose: roasting, mashing, baking, chipping and salads. “The brand ultimately assures the very best taste, all year round,” the company says.

The team at Linwood Crops has identified that the best tasting potatoes are not simply down to specific varieties; they are influenced by a multitude of factors. Regional soil types, husbandry, weather patterns, water applications prior to the day of harvest, tuber size, pre-storage conditioning, storage temperatures, control and flushing of air flows and various other contributory factors can all affect dry matters, fry colors and sugar to starch ratios.

Linwood have proven through crop knowledge and precise procedures, that phenomenal taste can be available on any day, and season round. This ethos is echoed by Linwood’s dedicated and devoted growers who want to make the potato eating experience great again.

As a fresh potato business, with dedicated BRC accredited potato packing facilities, Linwood Crops has always prioritized great taste. Operating in all sectors of the fresh potato industry, this product knowledge coupled with Linwood’s relationships with leading chefs has helped shape the Chef’s Taste range, in supplying the best ingredients by dish.


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