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NL: Hessing takes over The Greenery's fresh packs

In the Netherlands, Hessing Supervers has taken over The Greenery's fresh packs. In doing so, Hessing adds a new component to its range. It can respond even better to consumers' growing need for convenience, inspiration, and healthy foods.

"Automated processes equal stable quality"
Hessing has been washing, processing, packaging, and assembling fruit and vegetable packs for more than 50 years. Acquiring these fresh food packages is in line with the company's growth strategy. "The fresh food packages fit well with us," says director Frank Hessing. "The demand for easy-to-prepare, healthy meals is increasing rapidly. Now we can also use our modern processing and packaging methods and transport systems. We can put together and distribute these fresh food packages."

Margin growth market
Last year, the Dutch fresh packs market rose by 32%. Four out of ten households buy a fresh food package occasionally or regularly. That will undoubtedly keep climbing if the variation throughout the year increases. A fresh food package consists of (almost) all the ingredients needed for a family meal. For some packs, consumers still have to buy meat, fish, or cheese. That means additional sales and an increased margin for supermarkets.

Less food waste
All the ingredients are included in the packs in the correct amounts. So, shoppers don't buy too much. And nothing is wasted. The fresh packs come in sturdy, recyclable cardboard boxes. These ensure the products stay fresh for longer. Products are clearly visible through the transparent foil. So consumers can judge the quality.

Expanding customized fresh pack range
The fresh pack assortment currently consists of about 20 different soups and meals. These include Dutch and international dishes and vegetarian and vegan options. These are also recipes where meat or fish can be added. Hessing is going to expand this range further. That's along with their chefs and culinary specialists.

For more information:
Hessing Supervers

The Greenery


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