Pop Up Grocer, a traveling pop-up grocery store, has made its Chicago debut and will run through May 30th in Chicago’s Wicker Park neighborhood. Yes! Apples, a woman-owned and New York-grown apple brand is one of 100+ select brands showcased. With the belief that food is an expression of who we are, Pop Up Grocer’s mission is to provide a space for discovery, highlighting today’s creative new products and their makers under one roof.
Pop Up Grocer creates an environment that still feels like a grocery store--product, shelves, fridges--but intends to stimulate your senses and take you out of your normal, unenthusiastic shopping mentality. It creates a backdrop for exploration with a friendly, inclusive and inviting space, complete with bright shopping baskets, curated shelves and an in-store café.
Yes! Apples is introducing consumers to apple varieties such as Koru and SnapDragon through the Pop Up Grocer.
“Yes! Apples is thrilled to be a part of Pop Up Grocer as one of the only fresh products featured,” said Tenley Fitzgerald, vice-president of marketing, Yes! Apples. “We deliver apples to grocery stores nationwide. We view this event as an avenue to introduce consumers to varieties they may not yet be familiar with, like Koru, a cross between Braeburn and Fuji varieties, and New-York exclusive SnapDragon, which gets its juicy crispness from its Honeycrisp parent and has a spicy-sweet flavor.”
Yes! Apples is taking a multi-channel, consumer-first approach by connecting directly with customers beyond the produce aisle, driving customers to retail through lifestyle content and partnerships online.
“We select our pop-up locations at the point where demand from our community and demand from our participating brands meet,” says Emily Schildt, Pop Up Grocer founder. “Chicago has come as a consistent request from both ever since we launched two years ago, and we are thrilled to bring our best product assortment yet to a city known for its love and appreciation of food, creativity and art.”
Pop Up Grocer is open from 9 am to 7 pm daily until Sunday, May 30. Visit the Wicker Park pop-up at 1555 N Milwaukee for the latest in snacks and pantry staples—like pasta made from cauliflower, cheese made from sunflowers and crackers made from upcycled carrots—and beyond.