The International Symposium on Strawberry will last until 5 May 2021. Several companies are attending, including the breeding company Nova Siri Genetics, which will attend the event as a Gold Sponsor. "It is an important opportunity to share with our working methodologies, our values, and to illustrate our current and future goals with delegates from all over the world. Our research and development process is strongly market-oriented, whose cornerstones are robustness, organoleptic characteristics, shelf life and earliness," said Nicola Tufaro, breeder of the above mentioned company.
Nova Siri Genetics Laboratory
"At the same time, we have the opportunity to meet new customers, buyers and companies to establish collaborations and develop new projects for the future, by engaging with all the actors of the supply chain, so to create synergies between the research, production and market sectors. We believe that the exchange with the global scientific world, engaged in genetic improvement programs, is essential to understand the development guidelines that research shall pursue, in order to meet the changing production needs caused by climate change and satisfy the needs of the market".
Nova Siri Genetics experimental fields
Initially, the event was supposed to take place in Rimini, in May 2020, around the time of the fruit and vegetable fair Macfrut. A pre-tour was also planned in the main production areas of Southern Italy," explained Alida Stigliano, marketing and communication manager of NSG.
"This would have brought an important number of visitors from all over the world to our experimental fields of Policoro (Basilicata, Italy) and to the cultivations of the members of the Italian consortium Compagnia delle Primizie, where guests could have been introduced to our varieties produced for domestic and foreign markets. However, this has not been possible due to the pandemic. Actually, even though we planned a hybrid edition with a limited in-person attendance, the organizers opted for a completely virtual version, postponing it to 2021".
Nova Siri Genetics' contributions to the Symposium
"Content will be exclusively on-demand and will describe in detail the main aspects of our business activities. We have included digital materials to best replace the live experience and presentations. We are very satisfied with the result and we think that virtual visitors have all the tools to learn about our company".
Nova Siri Genetics Laboratory
"The so-called pre-tour will be replaced by a virtual tour at our experimental fields and laboratories, places where we carry out the main research and testing activities. In addition, the virtual tour will also include a stop at the members of Compagnia delle Primizie, so that we can evaluate the productive and qualitative performance of our varieties".
"We will also be featured within the platform dedicated to scientific presentations. For this purpose, we have created an unpublished video, that we like to define mini documentary, which includes the efforts and experiences of all those people working in the company and those who have collaborated with Nova Siri Genetics. It consists of videos where the technical and scientific parts are extensively discussed, in order to better understand how each phase of our research and experimentation activities. It will also be an opportunity to show how the company was founded, how it has evolved and what it aims at in the future."