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Stone fruit grower-marketer announces major expansion

Prima Wawona, a grower and marketer of conventional and organic peaches, nectarines, plums and apricots announced this past Friday it is expanding its acreage by another 2,600 acres devoted to growing stone fruit. The new acreage increases the company’s total to almost 15,000 acres, equating to 1.0 million additional stone fruit trees.

Prima Wawona is expanding its stone fruit acreage by another 2,600 acres. 

“This investment represents an ongoing commitment to the growth and development of the stone fruit category and will help us achieve our long-term objectives. It will allow us to expand its ability to grow, harvest, pack and ship healthy, delicious stone fruit,” said Eric Beringause, chief executive officer of Prima Wawona.

“We look forward to building relationships with valued retail and wholesale customers across North America and around the world by providing additional product for their shoppers who acknowledge and appreciate Prima brands,” said Kevin J. Kollock, chief commercial officer. “Additional stone fruit will also provide selling opportunities with new customers who may not have experience with our products. Our expansion will put Prima Wawona acreage at a total approaching double the peach acreage of all of Georgia, a state known for peaches."

The 2,600 acre expansion is on top of approximately 1,000 acres that are redeveloped and replanted with new trees every year. 

Prima Wawona has been involved in breeding and growing stone fruit for generations. It’s committed to quality control, unwavering attention to food safety and ongoing research and development. The 2,600-acre expansion is on top of approximately 1,000 acres that are redeveloped and replanted with new trees every year as older plantings age out of production and further reflects the company’s commitment and investment in stone fruit.

“The expansion is an exciting opportunity for our team, customers and ultimately consumers,” said Mark Murai, senior vice president of agricultural operations. “We understand what it takes to deliver the finest stone fruit available. That commitment to excellence includes our extensive proprietary breeding program and development of new, innovative varieties in both conventional and organic fruit that this additional acreage will provide. We are focused on sustainable farming practices and will be using cutting-edge water management technology on all of our new and redevelopment acreage.”

For more information:
Prima Wawona
info@prima.com 
www.prima.com 


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