APAL has developed a Technical Market Access Strategy for both apples and pears to prioritise the new market access and market improvement priorities of the Australian industry.
This roadmap combines an overview of existing technical market access status with industry preferences for future market access and market improvement from a technical point of view, in line with available supporting efficacy data for the treatment of pests and disease.
The Technical Market Access Strategy should be read in conjunction with the Apple & Pear Export Market Development Strategy (McKinna 2017) which was an economic analysis of market opportunities from a commercial perspective funded by Hort Innovation. Since completing the Technical Market Access Strategies in mid-2020, APAL has communicated industry’s market access and market improvement priorities to Government, and worked with technical experts to engage with some of Australia’s bilateral trading partners to discuss issues and consider solutions.
The Technical Market Access Strategy is a living document that will be continually updated by APAL as new scientific evidence becomes available and negotiations with trading partners’ progress. Whilst this body of work will take many years to transpire, APAL is proactively working to bring the industry closer to unlocking new potential markets for Australian exporters.
If you are interested in apple & pear exports or have questions about market access, please contact APAL Head of Trade, Jenny Van de Meeberg, at [email protected].
Apple trade overview
In 2020, the highest priorities for Australian apple export growth are:
- Market improvements for China, Japan, Thailand and Canada.
- Market access for Taiwan and Vietnam.
In 2019, exports of Australian apples totalled 4,251 tonnes worth A$9.8 million (International Trade Centre (ITC), calculations based on Australia Bureau of Statistics). Export represented 1 per cent of total apple production, with the remaining 69 per cent being consumed by the domestic market and 30 per cent being used by the processing industry (2018-2019 Australian Horticulture Statistics Handbook).
Apples are Australia’s 13th largest fruit export by value and 11th largest by volume (2018-2019 Australian Horticulture Statistics Handbook). Between 2009 and 2019, Australian apple exports have decreased in volume by 16 per cent but increased in value by 26 per cent. This is critical to understanding the apple export opportunity for Australian growers; this data evidences an improvement in value per piece over time.
The Australian apple unit-value in 2009 was 69 per cent higher than the word average. This increased in 2019 to 89 per cent higher than the world average. Australia’s increase in unit-value means we have moved exports to the premium end of the market which yields a higher return.
Click here to read the full press release.
For more information:
Apple
and Pear Australia Ltd
128 Jolimont Rd
East Melbourne - Victoria 3002
Tel.: +61 3 9329 3511
Tel.: +61 3 9329 3522
E-mail: [email protected]
