The Fruit Attraction Organizing Committee, which had a meeting yesterday, has concluded that the 12th edition of the Fruit Attraction event will be held in a digital form, thanks to a new and advanced technological platform at the service of the international fruit and vegetable professional community: Fruit Attraction LIVEConnect. The next face-to-face edition of Fruit Attraction, organized by IFEMA and FEPEX, will be held from October 5 to 7, 2021.
This decision is the result of months of exhaustively monitoring and assessing the development of the situation around the world, the unpredictable evolution of measures to control the pandemic in the different countries in the coming weeks, and the ever permanent will to address sensitivities and the needs of the entire Fruit Attraction exhibition community.
The Organizing Committee has recognized the effort made by IFEMA during all these months to accompany the decision of participation of the exhibiting companies in accordance with the pace of evolution of the different scenarios, as well as all the protocols implemented in the facilities to guarantee an environment maximum safety, hygiene and commercial productivity of its participants. The Committee, chaired by Jorge Brotons, president of FEPEX, has also shown its commitment to holding the next face-to-face edition, which will be in 2021, from October 5 to 7.