According to KPF general manager Mohamad Yami Bakar, this year, the Kulim Pineapple Farm is eyeing the European market, being in talks to export to Germany and in the process of obtaining the GLOBALGAP certification for good agricultural practices.
In the first three months of this year, KPF exported 122 tonnes of the MD2 pineapples to three countries —China, Japan and Turkey— involving seven containers.
Mohamad Yami said KPF targeted to produce 5,800 tonnes of fresh pineapples this year. “Fifty per cent of the fruits will be for the domestic market and 30 per cent would be for export, while 20 per cent would undergo an original equipment manufacturing (OEM) process (such as to produce juice).”
Mohamad Yami said KPF was committed to increase its production through a programme to plant a minimum of five to seven hectares monthly which began early last year. To-date, it has commercially cultivated 359 hectares of MD2 pineapples in Ulu Tiram and Tanah Abang near Mersing.