A representative from Japan’s AEON supermarket stated that, in order to ensure optimum quality of the imported goods from Vietnam, fresh lychees sold at the supermarket were transported by air between late May and late June. Therefore, customers can enjoy the fruit with the best possible taste. The lychee initially conquered Japanese consumers as they were consumed quickly and appreciated for their beautiful colour, freshness and good flavour.
In addition to AEON, several other supermarkets in Japan began to sell Vietnamese lychee that were harvested in the 2020 crop after the market opened the door to the fruit. Export to Japan despite the Covid-19 pandemic affirms the reputation of Vietnamese lychee, contributing to increasing its value and paving the way to promoting high-quality production of this fruit. Around 200 tonnes of lychee are expected to be exported to Japan by air and sea.
Following five years of negotiations and careful preparations on the raw materials needed to meet the strictest standards, the first batch of lychee were successfully exported to Japan. The relevant agencies in Bac Giang province are still coordinating with Japanese experts to review, instruct and closely monitor the process of producing, harvesting and preserving fresh lychee in Luc Ngan district in order to meet the demands of this fastidious market.