On the German wholesale markets, the Corona pandemic has dominated events for more than two months now, and this is also the case at the Essen Fresh Food Centre. Despite the exceptional situation and more difficult market conditions, the sales stands are busy every night. According to some, the crisis is turning out to be rather advantageous for some wholesalers.
"Even in these difficult times, fruit and vegetables are our core business," says Satılmış Koymatlı, company owner of Yesil LLC, on the phone. While disinfectants and toilet paper are available in many places as well, the classic wholesalers are still focusing on fresh products from all the usual countries of origin. "We were even able to expand our sales area shortly before the crisis and now again offer fruit and vegetables from the important supply countries Belgium, Holland, Spain and Italy."
Yesil LLC stand manager and company owner Satılmış Koymatlı during a Freshplaza visit in 2017.
Sales increase of up to 50% in retail trade
Mr. Koymatli claims that the market situation in the fresh produce trade is always good for a surprise, regardless of the current crisis. "The main thing is still that both the quality of the products and their price is right. Strawberries are now sold in abundance. Citrus - like Nadorcott mandarins and oranges from Spain - are also well received by customers. Herbs and leafy vegetables from Spain and Italy are also selling well, in general."
In contrast to many other wholesale market traders, My Fresh Fruit Yesil LLC not only caters to regional restaurateurs, but predominantly serves independent supermarkets in the Ruhr area. "For about a month now, there has been some movement in the industry. A lot of people are cooking at home, which is good for sales in the specialist retail trade. We are observing an increase in sales of up to 40-50 percent in this area in particular."