From April 2 to 8 April, a promotional week of Vietnam’s red flesh dragon fruit has been held in the three most crowded states in Australia, New South Wales, Victoria and Western Australia.
As result of joint efforts by the Vietnam Trade Office in Australia and the Melbourne-based Da Lat export-import company, five tonnes of Vietnam’s red flesh dragon fruit were on sale this week and received warm appreciation from Australian customers. The fruits has been distributed to local supermarkets, stores and major fruit markets in the three states.
According to Nguyen Phu Hoa, head of the Vietnam Trade Office in Australia, although the COVID-19 epidemic has caused certain difficulties in the promotion and distribution of Vietnam’s red flesh dragon fruits, the promotional week was held successfully thanks to the enthusiastic support of Vietnamese business associations in Australia and the overseas Vietnamese community in their host country.
He told en.nhandan.org.vn that amid travel restrictions due to the pandemic, the Office plans to launch digital tools to facilitate Vietnamese businesses’ export activities to Australia. The Office has also worked to develop a forum for agricultural exporters from Vietnam in Australia to design plans addressing potential risks in the global market.