Extension of the organic range: red onions at Aldi Süd

The importance of organic products in the German fruit and vegetable sector is increasing unendingly, so many players in the food retail sector are increasing their selection. The discount concept often involves an exchange as an extension, as needed. Some years ago, ALDI Süd already switched to organic carrots and this year, only organic-quality pumpkins are available in the markets. Now these will be followed by red onions.

Traders criticize the unexpected decision and the market is under pressure: While prices for conventional and yellow onions are rather bad, red organic onions are now scarce and extremely expensive. The supply of goods from Germany or the European hinterland would probably not be implemented, according to German and Dutch actors. ALDI Süd commented at FreshPlaza's request.

Aldi Süd has been offering only red onions of organic quality in the markets since this season - how did that happen? Can the demand be covered by German goods?
We want to sensitize and ultimately convince other target groups for the topic of sustainability in general and organic in particular, which is achieved on the one hand via a diverse assortment and, on the other hand, naturally Because of our efficient structures, our smaller assortment compared to conventional organic food retailing, and at the same time larger sales volumes, we can often offer cheap products, thus offering high-quality organic products from all product areas that anyone can afford If possible, as with the red onions, we completely change to organic quality.

Furthermore, regionality plays a significant role. Regarding fruits and vegetables in particular, we have to provide our customers with German and at best regional products. We primarily try to source our organic carrots from Germany, where factors such as quality and product availability play an important role. The same applies to our organic potatoes and organic hokkaido pumpkins."

What was your experience with switching to a purely organic selection of gourds?
"So far we have been very satisfied with the sale of organic hokkaido pumpkins and the response of our customers shows that we have hit the mark with the conversion to organic goods."

Are there any other products that would be open to such a conversion?
"We are in a constant process of redesigning our product range, and together with our suppliers, we continue to develop the quality and range of our products and identify new potential. Our goal in the future is to keep a wide range of organic products at a constant level to offer low prices."

"In the meantime, controlled organic products account for 7.7 percent of our own food brand sales - and we are constantly expanding our product range. The ALDI SÜD stores currently have around 330 organic products available as test, seasonal, promotional or standard items. This includes 15 high-quality organic products of the well-known Schneekoppe label. With a diverse selection of products, customers can do their entire weekly organic shopping at affordable prices. According to GfK, in 2018 we again were market leaders in organic food sales in the ALDI SÜD sales region, at 14.6 percent. "

For more information: mail@aldi-sued.de  


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