Known-You Seed has been dedicated to the genetic improvement of fruit and vegetables since 1968. "It was founded by Wun-Yu Chen in Taiwan and, from the very beginning, it has focused on breeding and researching disease-resistant, heat-tolerant and nutritious varieties, developing state-of-the-art technologies to high-quality vegetable and fruit seeds. For several years now, research has been focused on resistance in a context of increasing global warming," explains Brian Liang, deputy general manager of Known-You Seed Europe B.V.
© Known You Seed
The main crops covered by the selection are cucurbits and Solanaceae, i.e. watermelons, melons, pumpkins, cherry tomatoes, i.e. all high-yielding crops with excellent sensory qualities and heat resistance.
© Known You Seed
"Many of the successful products presented in Italy are deep-flavoured watermelons, regardless of whether they are seedless midi or seeded mini ones. Over the past decades, it has been widely recognised that Known-You Seed genetics are suitable for cultivation and promotion on the Italian market," Liang continues.
© Known You Seed
"Among the recent innovative studies conducted by the research and breeding team, experimental watermelon-apples stand out as the most advanced innovation. They will be convenient and suitable for personal consumption, weighing between 0.8 and 1.5 kg. From an agronomic point of view, the idea is to grow them vertically: we have several ongoing projects in this direction."
© Known You SeedThe new catalogue includes almost forty varieties of watermelons, which differ in shape, colour, skin colour and the presence or absence of seeds. Prominent among these varieties are those with a yellow flesh, a type that Known You Seed first introduced several years ago.
"At Fruit Logistica 2025 in Berlin, Known-You Seed presented its new mini 'kabocha' concept, which aims to offer five colours of Delica pumpkins for the dual purpose of decoration and fresh consumption. It was very interesting for pumpkin lovers and a good opportunity to showcase different types of C. Maxima, thanks to years of research," commented Brian Liang. "We specialise in creating new product concepts and adding value to today's vegetables and supply chain. For example, Santa cherry tomatoes are one of our greatest successes in conveying the pure concept of taste pleasure, to change consumption behaviour from vegetables to fruit."
"One seed, one responsibility" - the company motto
"From research to seed production, from varietal development to quality control and customer service: all procedures are subjected to strict controls to reflect the utmost care towards each seed we deliver to customers."
Known-You Seed Europe B.V. is the commercial entity in the Netherlands, with the ambition to serve European customers and provide hardy varieties to overcome the increasing extreme weather conditions.
For more information
Known-You Seed
© Known You Seed
https://www.knownyou.com/en-eu/
