India's pineapple exports are growing at a steady pace but still represent a small portion of total production, says Githu James, Managing Director of Pineco Foods Pvt. Ltd. "We cater to overseas demand with exports of the 'Queen' pineapple, locally known as the Vazhakulam Pineapple, which has a GI tag for its unique sweetness, aroma, and flavor."
According to James, pineapple farmers supplying export-quality fruit are mainly based in Central Kerala's Kottayam and Pathanamthitta districts. He shares, "Production volumes have remained almost the same compared to last season, while export volumes have increased slightly, driven by efforts to explore new international markets."
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Meanwhile, pricing faces downward pressure. James mentions, "Current prices are lower by around ₹7 per kg, approximately an 11% drop from last year." He attributes this to India's year-round pineapple production, which ensures continuous availability but occasionally impacts price levels.
James highlights that despite India being among the top five pineapple producers globally, its share of fresh pineapple exports is still relatively small. He adds, "India's pineapple industry produces more than one million tons annually, yet exports remain below 1%, indicating considerable potential for export growth."
Hurdles faced in export endeavors are primarily due to higher costs and limited space availability of air freight, according to James: "Air freight is the preferred mode due to the limited shelf life of this pineapple variety. Another aspect is the high risk of damage during transport, especially during monsoons."
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Successful sea shipments from India to Dubai in the past indicate a cost-effective alternative. But James mentions, "Reefer containers can help preserve the fruit quality only up to three weeks, so exporters would need to consider quality risks associated with extended transit times."
As James sums it up, "The main export markets for Indian pineapples remain the Gulf countries and the Maldives. Despite strong competition from specialized exporters in Thailand and Costa Rica, Indian exporters will look to leverage the proximity advantages of fresher deliveries with cheaper logistics in Middle Eastern markets. Pineco is also planning to target Europe, particularly the UK, next, responding to demand there."
For more information: 
Githu James
Pineco Foods Pvt. Ltd.
Tel: +91 72 72 038 380
Email: [email protected]
www.pinecofoods.com
