Agroberries Group has announced the launch of BerryWorld Asia, a new regional division that will serve as the central platform for distributing and marketing its award-winning berry varieties in Asia.
BerryWorld Asia, will have dedicated teams based in Shanghai and Hong Kong, highlighting BerryWorld's commitment to the region. Under the leadership of Max Emden, Head of Asia, these teams will also ensure local expertise and deep market understanding, while building stronger relationships and providing greater support to all partners across Asia.
This division will market berries under Agroberries Group's trusted consumer brands, including BerryWorld, BerryFresh, and Red Crown, ensuring consistent quality and reliable supply for distributors and consumers alike. Notably, this marks the first entry of the BerryWorld brand into China, launching with a vibrant new label designed to resonate with local consumer preferences.
These exciting developments come just ahead of the China International Fruit Expo and Asia Fruit Logistica, two of the region's leading produce trade shows—where the BerryWorld Asia team will be present to connect with partners.
© BerryWorld
Strengthening global supply of award-winning berry varieties
With a focus on providing year-round-availability, the Agroberries Group has a robust global supply network with origins across the world, including Peru, Morocco, Chile, South Africa, Mexico, Zimbabwe and Egypt. Looking ahead, the Group is investing in future production projects in Asia to complement current supply and reinforce its vision of providing premium berries tailored to local market needs.
As part of this growth strategy, the team is proud to announce its first campaign in India, following clear signs of growing demand for high-quality blueberries. This launch marks a significant milestone in entering one of the region's most dynamic and complex markets. It also reflects Agroberries Group's long-term vision to expand further into Asia and unlock new opportunities for category growth.
Jorge Varela, CEO of Agroberries Group, commented: "We're incredibly excited to bring BerryWorld to Asia, a region full of opportunity, innovation, and a deep appreciation for high-quality fresh produce. This launch marks a significant milestone in our global journey, and we're looking forward to building strong partnerships and delivering our award-winning berry varieties to consumers across the region"
Meet the BerryWorld team at Asia Fruit Logistica Hall 5, Stand 5E35
For more information:
Gloria Lopez Marin
BerryWorld Group
[email protected]
