Asia Fruit Logistica 2025 is preparing for a highly international edition, taking place from 3 to 5 September at AsiaWorld-Expo in Hong Kong. The trade fair will feature exhibitors from 41 countries and regions, including 25 national pavilions, and will introduce several new thematic and networking initiatives.
© Asia Fruit Logistica
Among the new features are two forums: the Frozen Fruit and Vegetables Forum and the Nuts and Dried Fruit Forum, scheduled for Day 1 and Day 2, respectively. Both forums will be held at the Asiafruit Showcase stage and include networking sessions designed to facilitate connections among buyers, suppliers, and industry experts.
The First Timer Pavilion, aimed at companies making their debut at the event, has attracted participants from Lithuania, Mexico, Morocco, the US, and India. Meanwhile, the Retailer's Club, which launched in 2024, will return, offering services to approximately 200 top retail buyers, including a lounge, speed-dating sessions, meeting spaces, and curated matchmaking opportunities.
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The event's content platform, Asiafruit Knowledge Centre, will deliver three content streams—Asiafruit Congress, Asiafruit Business Forum, and Asiafruit Showcase—providing visitors with access to industry analysis, market insights, and applied solutions.
Asia Fruit Logistica continues to grow in global representation. Countries including Portugal, Azerbaijan, and Morocco are returning to the show, while Lithuania and Kenya will participate for the first time. Others, such as Chile, Peru, Australia, New Zealand, Vietnam, Taiwan, Japan, and Tanzania, are expanding their presence with larger exhibits and more companies. China remains the largest exhibiting country.
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Exhibitors such as Chinese distributor Goodfarmer, Turkish exporter Aksun, and global berry marketer Driscoll's highlighted the importance of the event in building international connections and expanding in the Asian market. Asia Fruit Logistica is seen by participants as a key trade platform for accessing business opportunities across Asia's growing fresh produce sector.
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