China's frozen vegetable exporters are currently facing mounting pressure. Due to a combination of factors—including global instability, frequent trade frictions, and persistently high shipping costs—the order volume for export-oriented frozen vegetable processors has become increasingly volatile. Mr. Xu, Sales Manager at Lvtuo Food Co., Ltd. in Rizhao, Shandong, reported that the company's export volume in recent months has declined by approximately 30% compared to the same period last year.
Lvtuo Food specializes in frozen vegetable processing, offering over 50 product varieties including frozen onions, garlic, ginger, edamame pods, and carrots. The company has an annual processing capacity of about 50,000 tons, with exports primarily directed to Europe, North America, South America, Southeast Asia, Russia, and Australia.
Mr. Xu noted that current global conditions have introduced significant challenges for exporters. "Since the beginning of the year, international logistics costs have remained high, and political instability in certain regions has slowed customer ordering cycles," he said. In response, the company has made moderate downward adjustments to its export prices to help clients manage rising costs. "Our average price has dropped about 10% compared to last year. This helps reduce the financial burden on our buyers and retain existing customers."
Discussing industry trends, Mr. Xu pointed out that the barriers to entry in frozen vegetable processing are gradually lowering, leading to a surge in domestic competitors and heightened market competition. "There are more and more factories producing frozen vegetables now, and the differences in price and quality among suppliers are narrowing," he said. "In this environment, companies are beginning to refine their strategies."
Lvtuo Food holds multiple export certifications, including from the PRC, which Mr. Xu believes provides a competitive edge when exploring overseas markets. "We offer product samples based on customer requirements and encourage comparative testing. Some of our products are also exported under the CM brand," he added.
Looking ahead, Mr. Xu emphasized the company's long-term focus: "We will continue to prioritize product quality and tailor our product offerings and pricing strategies to meet the specific needs of different markets. While price remains a key factor in attracting customers in the short term, sustained orders will ultimately depend on the consistency of our products and the quality of our service."